“Volvo decides to come clean”
“Nissan and Daimler beat other car makers to be recognised as the sector’s leaders in tackling climate change . . .”
Today’s local paper motoring articles shout out about what car manufacturers are doing to clean up their act, but how much are they actually doing? Is it merely green-washing or are motor manufacturers truly looking for real solutions? The internal combustion engine is really old technologically speaking and I would think that it might be about time that our geniuses out there are given the opportunity to find a new solution to the looming fuel, climate, water, agricultural, animal, human crises. Why, in the last decade or two, have we not seen amazing new motor engines, whereas we see new computer breakthroughs almost every month? Don’t tell me that there aren’t any incredibly clever engine lovers out there who have a fabulous new engine in their heads somewhere.
Perhaps this lack of real solutions is the reason why I am so sceptical when I see the vehicle manufacturers shouting about how sustainable and green they are when all I see are token gestures covering up the lack of real change and sustainability.
I truly hope that we will soon see some truly exciting technology coming from the vehicle manufacturing sector - technology that will blow our socks off! I am bored of green washing - give me something to really shout home about!
